As consumers’ demands, like ours, grow restlessly every second, retailers are trying to keep up the pace. The change is so quick that some are left behind in the old era, but not Siam Discovery. With a recent renovation and the implementation of new ideas, it has become much more than just an ordinary shopping centre, through the concept of “The Biggest Arena of Lifestyle Experiments”.
Building of Art
To engage customers in an exclusive atmosphere, the owners planned the building with a sense of an art gallery in mind. You can absorb the beauty in the air as you slowly walk on your shopping journey or savour tasty meals in a gourmet café. Each part of the space is also a resemblance exhibition which tells a gripping story urging you to go on a new adventure.
Naming itself “hybrid retail”, Siam Discovery wishes to create a totally unique and exciting experience for all the visitors. Each floor is separated into a different “Lifestyle Lab”, yet seamlessly sews together with the design of the “Discovery Lab” allowing you to discover and experiment the best version of yourself.
With all aspects of lifestyles the labs contain, you will find them interesting even if they are not the styles you are searching for.
G floor – Her Lab
– This lab calls upon armies of brands only to please ladies. Professional stylists are willing to aid you with the latest fashion, but you may have to let them know in advance.
M floor – His Lab
– As the name has mentioned, the lab is carefully planned specifically for men. Whether you are on a quest to find your own style or want to refine your existing one, this place welcomes you with open arms.
1st floor – Street Lab
– Dreaming to be a king or queen of the street? Look no further as this lab has it all for you. Looking cool with the chic shoes or rocking the soccer field with your new move is no longer a dream.
2nd floor – Digital Lab & Rubbers
– If digital things are your passion, then this place will be like home to you. This lab is your gateway into the digital world with brand-new gadgets and technology. Also, for individuals who are in love with the road, this floor will serve you well too. A simulation motorbike is resting here waiting to show its potential with the right rider.
3rd floor – Creative Lab
– Let’s find your own wings of inspiration with this lab. With thousands of well-designed products, you can explore stories behind products and who knows? You might spark your imagination and create something beyond.
4th floor – Play Lab
– Siam Discovery aims to keep you having fun with this lab. You can enjoy and smile with the things you love; models, toys, bikes and many more. If you are a person of passion, dream for your own business, an idea-sharing space is waiting for you in this lab also to make it become a reality.
5th floor – Innovation Lab
– This lab mainly belongs to a world-class gym; Virgin Active. The club provides advanced innovative exercise as well as technology to help keep you in shape. You may become a regular here after the first try.
The kitchen employs the idea of “Eat-Meet-Mingle” as a community hang out spot in Siam Discovery. It combines food into the joy of social interaction and lifestyle activities.
The spot allows you to share ideas, have fun, or even connect with old and new faces along with premium food to keep your stomach full and your taste bud happy. Many cuisines are available.
Siam Discovery is a good place to begin your own story and if you look closely enough, certainly you will see your true self through this Exploratorium.
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